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 Numbers Don’t Lie: The New World of Media and How to Succeed In It


Numbers Don’t Lie: The New World of Media and How to Succeed In It

In 2020, there were 3.96 billion registered active social media users (Backlinko). 8 out of ten social media users get their news from their timelines. The number of users who stream music is also on a steady climb and according to Oberlo, 6 out of 10 consumers over the age of 12 listen to podcasts. The world is changing. We believe that through quality sound, production, public relations, distribution, and publishing, our clients have the tools to stay ahead of those changes.

The key to communications is to meet your consumer where they are and bring them to where you want them to be. For example, when Geico was first founded in 1936, the world looked completely different. “In the mid-1930s, at the height of the Great Depression, there weren’t many people with the foresight and courage to start up a new company,” writes the company. “Yet the husband and wife team of Leo and Lillian Goodwin were up to the challenge. Confident that he could create a successful auto insurance business by marketing directly to carefully targeted customer groups, Leo Goodwin hammered out a business plan during his early career in Texas.”


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